A Static Website With SEO Features is a Stalled Site

You can employ all the techniques, but if you’re not changing your sites content, your visitors could be gone in one click.

Search Engine Optimization (SEO) is simply the process that is used to get more visitors to your website via search engines. To make getting visitors a priority, the design, functionality, content, and links of your website are all carefully considered.

“What’s the worse thing that can happen after someone finds your website,” asks Nick Chiechi, president of a New York City website develop firm. “If you haven’t added new content, or really considered the potential customers visit to your website, they will leave as fast as they came.”

The problem is that website design, function and SEO are not simple. The basic concepts are easy to grasp, but considering all the options and making the best decisions are a huge undertaking.

Tip 1 — Start where you are

If you are building a new site, do it right. Construct it so it makes a great first impression. Optimize the feel and navigation. Develop it with SEO features from the start. If you have an existing site, fix it as necessary. You can add SEO features by section if you lack the time or resources to do it all at once. Think about the best places to add new content and how often you will do it.

Tip 2 — Learn about SEO or hire a professional

If you are writing the main content yourself, you should take the time to research how you wish to market your company. What do you want search engines to look for? Information that appears in tags is hidden, but it holds some of the most important information for SEO. If your budget allows, it is best to hire someone who knows SEO writing techniques and programming.

Tip 3 — Determine how you want to be found

By your business name, business field, product specialty, what then? It is important to think about SEO rankings. Back-end hidden information includes:

Title Tags – Contains the major keywords of the page.

Description Tags – Simply describes what the page is about.

Keyword Tags – Includes words that are relevant and a priority to your business.

Not concealed: Main Content – You can work with the above tag findings to write the main content on every page. You should find a way to integrate your keywords into your writing while keeping quality content. Don’t get carried away by fitting in keywords or phrases. Above all, your writing should flow and read naturally.

Tip 4 — Get to work and keep adding new content

Having links within your site keeps visitors on the site, and — adding fresh content — will provide additional SEO benefits.

Tip 5 — Analyze Analytics Reports

Once a website is submitted to search engines your rankings should be monitored and your progress tracked so you see what makes your ranking successful. Two great indicators from analytics to study are bounce rate and average time spent on site. These will clue you in to whether your site has stickiness or slippery-ness.

Tip 6 — Take SEO to the next level and begin Search Engine Marketing

Title tags, meta tags, inbound links, keyword analysis, tailored content, word tracking, Google Analytics, directory submission, blogging, email blasts, Google ad words, press releases and even a YouTube video. Technology based options to promote your business are changing and in constant development. Keep your business moving by maintaining and improving your website frequently.